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CAIRN.

A trail-running brand built from nothing over six months: identity, product, a full campaign, a broadcast film and an always-on social system.

CAIRN is an in-house demonstration brand. The timeline is exactly how a subscription runs: a defining first month, then a steady monthly cadence, for a fraction of the traditional cost.

CAIRN
The engagement

Six months, one subscription, a brand that looks like it has always existed.

With Cintrova
$45,000
6 months · $7,500/mo
At a traditional agency
~$310,000
Same scope, the old way
You keep
$265,000
85% less spend
Delivered
50+
Assets across the run
01 Month 01 Defining the visual language $7,500
  • Naming + positioning
  • Stacked-stone logo system
  • Palette + type
  • Brand guidelines
02 Month 02 Product + 3D $7,500
  • The Switchback trail shoe
  • Studio + in-mud product shots
  • 3D hero renders
  • Apparel flat-lays
03 Month 03 The campaign $7,500
  • Key-visual system
  • "The mountain doesn’t care" line
  • Hero lifestyle photography
  • Headline series
04 Month 04 Out-of-home + packaging $7,500
  • Billboard + transit + trailhead
  • Shoebox packaging
  • Retail placements
05 Month 05 The broadcast film $7,500
  • The :30 anthem
  • A :15 cutdown
  • Logo sting
  • Original sound design
06 Month 06 Always-on social $7,500
  • 9 drafted posts: caption, hashtags, platform
  • Feed + story system
  • Instagram & TikTok
  • Templates + hand-off
C @cairnInstagram •••
♡◯➚7,330 likes

@cairn The mountain does not care. Show up anyway. #trailrunning

C @cairnInstagram •••
♡◯➚5,210 likes

@cairn Every cairn was built by someone who kept going. #trail

C @cairnInstagram •••
♡◯➚4,880 likes

@cairn Earn the down. #mountains

C @cairnInstagram •••
♡◯➚9,140 likes

@cairn Show up anyway. #cairn

C @cairnInstagram •••
♡◯➚6,705 likes

@cairn The mountain does not care about your playlist. #runners

C @cairnInstagram •••
♡◯➚5,990 likes

@cairn It does not care about your PR either. #runtok

C @cairnInstagram Reels •••
♡◯➚12,002 likes

@cairn Dawn patrol. No excuses. #reels

C @cairnTikTok •••
♡◯➚8,440 likes

@cairn The trail is the only honest mirror. #runtok

C @cairnTikTok •••
♡◯➚7,318 likes

@cairn Show up. That is the whole secret. #trailrunning

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