D @drinkcurrentInstagram •••
♡◯➚4,120 likes
@drinkcurrent Stay in your current.
← All work
Current.
A premium hydration and clean-energy brand built from zero: identity, a two-line product system, sixteen cans, hundreds of CGI explorations and a campaign.
Current is an in-house demonstration brand. Tap any month to expand it. Identity and packaging first, then a deep CGI world and campaign, on one subscription.
The engagement
Four months, one subscription, a full beverage brand and its world.
With Cintrova
$32,000
4 months · $8,000/mo
At a traditional agency
~$260,000
Same scope, the old way
You keep
$228,000
88% less spend
Delivered
160+
Assets across the run
01 Month 01 Defining the visual language $8,000
- Naming + the water-current concept
- Wordmark + flavor color system
- Logo exploration
- Two-line architecture
02 Month 02 Packaging, sixteen cans $8,000
- Hydration + Performance lines
- 8 flavors, front + back
- Packaging exploration
- Line-up renders
03 Month 03 CGI worlds $8,000
- Hydration + Performance environments
- Water, botanical, fruit + energy studies
- Motion loops
- Hundreds of explorations
04 Month 04 Campaign + always-on social $8,000
- Times Square + OOH
- Lifestyle + billboards
- Social system
- Hand-off
D @drinkcurrentInstagram •••
♡◯➚3,560 likes
@drinkcurrent Clean energy, all day.
D @drinkcurrentTikTok •••
♡◯➚9,030 likes
@drinkcurrent Crack one open. Stay in flow.
D @drinkcurrentInstagram •••
♡◯➚3,780 likes
@drinkcurrent Eight flavors, one current.
D @drinkcurrentInstagram Reels •••
♡◯➚5,640 likes
@drinkcurrent Desk to deadline, in your current.
D @drinkcurrentInstagram •••
♡◯➚3,210 likes
@drinkcurrent The current, captured.
