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HALE.

A prestige skincare brand built from nothing, then run as an always-on engine: identity and product up front, then campaign and social every month, for real skin of every kind.

HALE is an in-house demonstration brand. Tap any month to expand it. A one-time brand build, then a monthly retainer that keeps the feed full.

HALE
The engagement

Four months, one subscription, a brand and the engine that keeps it alive.

With Cintrova
$30,000
4 months · $7,500/mo
At a traditional agency
~$210,000
Same scope, the old way
You keep
$180,000
86% less spend
Delivered
50+
Assets across the run
01 Month 01 Defining the visual language $7,500
  • Naming + positioning
  • Wordmark + system
  • Palette + type
  • Brand guidelines
02 Month 02 Product + packaging $7,500
  • The Serum hero shots
  • Packaging + range
  • Texture macros
  • Skin studies across tones
03 Month 03 The campaign $7,500
  • Key visuals
  • Magazine spread + OOH
  • Editorial cast: every age, tone + skin
  • Real people, real skin
04 Month 04 Always-on + ritual content $7,500
  • 12 drafted posts
  • Ritual + ingredient education
  • A cast that looks like everyone
  • Launch page + templates
H @hale.skinInstagram •••
♡◯➚5,401 likes

@hale.skin Skin that holds the light. All of it. #skincare

H @hale.skinInstagram •••
♡◯➚3,920 likes

@hale.skin Healthy skin has no age. #skincareforall

H @hale.skinInstagram •••
♡◯➚4,610 likes

@hale.skin Maintenance, not miracles. #mensskincare

H @hale.skinInstagram •••
♡◯➚6,140 likes

@hale.skin The ritual, shared. #glowup

H @hale.skinInstagram •••
♡◯➚4,880 likes

@hale.skin Every skin tells the truth in good light. #inclusivebeauty

H @hale.skinInstagram •••
♡◯➚3,140 likes

@hale.skin Morning: cleanse, serum, light. #morningroutine

H @hale.skinPinterest •••
♡◯➚5,220 saves

@hale.skin Ceramides + squalane. Save the science. #skintok

H @hale.skinPinterest •••
♡◯➚4,015 saves

@hale.skin A barrier that holds water in. #skincaretips

H @hale.skinInstagram •••
♡◯➚4,560 likes

@hale.skin The serum your routine was missing. #serum

H @hale.skinInstagram Reels •••
♡◯➚9,880 likes

@hale.skin The 30-second ritual. #reels

H @hale.skinTikTok •••
♡◯➚8,120 likes

@hale.skin POV: your barrier is finally happy. #skintok

H @hale.skinInstagram •••
♡◯➚3,560 likes

@hale.skin Skin you forget you are in. #cleanbeauty

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